“Not at all”, promptly says Dia, “See, it’s the first visual of the film that tells you everything. Forget the promo, I am just talking about a simple still or a standee here. Hats off to people who have designed the look because it has created just the right impact. In fact do you know that we didn’t even do any special photo shoot campaign for any of the posters or standees? We primarily used stills from the film.”
Why was that so?
“I guess this was a very wise decision made by Arshad. He said that an additional photo shoot wouldn’t have made the kind of impact as the real moments from the film would. He wanted the candid moments from the film to go on the billboards so that people relate to that better. They pretty much give you the real essence of the film. When you see that image, it brings to fore an intrinsic warmth factor. Arshad was sure about the fact that he didn’t want anything to look contrived”, details Dia.
May actors may have wanted their films to be backed by a specially designed promotional campaign. Did Dia consent immediately due to a great comfort on the personal level that she shares with Arshad?
“See, our association has been very straight forward”, agrees Dia, “We talk what we believe in and don’t hesitate in sharing that with each other. Like for example, he may not have gone out of the way to create a mad hysteria for the film by means of marketing. But that’s because there is nothing that should be done as a gimmick to promote your film. Both he and I are true believer in the saying that if a story is sincere and if it is narrated sincerely, then everything just falls in.”
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→Arshad and I didn’t want anything gimmicky for HTAG promotion” – Dia Mirza
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